Commercial Acumen

How would you rate your team's commercial acumen?

📊 How fluent and skilled are they with financial analysis?

💡How effectively do they use financial insights to help achieve commercial objectives (for your business or your customers)?

💯 No matter which function you work in - Sales, Marketing, Operations, Technology, IT, Sustainability or Strategy - the better your financial acumen, the better decision making and impact you will have. 

This is because:

🎯 You understand the financial context of your customers, which will affect how they operate and run their business.

🎯 You understand the financial objectives of your buyers and customers, which affects their buying behaviours.

🎯 You understand the profitability (P&L) of your business and your offerings, which allows you to create a sustainable business.

🌄 I was up early this morning delivering a Financial Acumen programme to a senior international sales team on behalf of Imparta at 5am focusing on understanding the 3 main financial statements organisations use.

Commercial Acumen for Sales Teams

🕵‍♂️ Later this week we will focus on being a Financial Detective and better understanding how customers make financial decisions.

👉 If your team needs urgent support with it's leadership skills or financial acumen please get in contact - I'd be happy to talk through ideas that could work for your business.