Sustainability

🤔 What happens if you don’t effectively communicate change?

😬 Naturally people tend to resist and kick up a fuss making the change more difficult.

If you hadn’t already noticed tethered screw tops are suddenly everywhere.

Screw lids are now firmly attached to bottles, which means it’s really annoying when you try and swig from a bottle.

👮‍♀️ These new caps have been introduced as a result of a new EU law - directive 2019/904.

🌎 People across the UK and Europe are getting frustrated and annoyed, despite the good intention of the change.

💯 The problem is that the communication around the change has been poor. The drinks manufacturers and law makers haven’t really said much about it.

😳 It’s a real shame because the world produces nearly 600 billion plastic bottles a year. Each one has a cap. 

😱 These caps are the 5th most common debris in the oceans around the world - more common than the bottles themselves - and often kill turtles or seabirds who mistake them for food.

😰 Also because the lids are so small it makes them extremely difficult to recycle - they get lost in the sorting process end up in the environment or landfill.

😊Tethering the lids to the bottles makes it much easier to recycle them and protects the environment.

💯 When you are next struggling to swig a drink from a bottle remember plastic waste is a huge problem and the cap is attached for a reason.

💯 When you next make changes in your organisation regularly communicate why you are making them and get your team onboard.

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